Jr NTRās much-anticipated film Devara hit the screens with great expectations, given the actorās massive fanbase and the buzz surrounding the movie. Directed by Koratala Siva, Devara promised a high-octane cinematic experience packed with action, drama, and emotions. However, the box office performance of the film has been underwhelming. On its fifth day, the movie collected approximately ā¹12 crore, showing only a marginal increase in its earnings compared to previous days. The film, which was expected to dominate the box office, is now facing a stiff challenge in maintaining its momentum. In this article, we will delve into the reasons behind the filmās sluggish growth at the box office, how the competition has affected its run, and what the future might hold for Devara in the coming weeks. Devara was one of the most anticipated films of 2024, especially after the massive success of Jr NTRās previous outing RRR. The actor has carved out a niche for himself as a powerhouse performer in both the Telugu film industry and internationally. Naturally, fans and trade analysts had high hopes for Devara, which marked the reunion of Jr NTR and director Koratala Siva after their earlier collaboration in Janatha Garage (2016), which was a blockbuster hit. From the moment the first look and trailers of Devara were released, the excitement around the film skyrocketed. The promotional material promised a grand visual spectacle with stunning action sequences, an engaging plot, and a larger-than-life portrayal of Jr NTRās character. Adding to the anticipation was the filmās ensemble cast, which included Saif Ali Khan and Janhvi Kapoor, making her Telugu debut. The movieās narrative, set against the backdrop of the sea and coastal conflicts, seemed like a perfect recipe for success. However, despite the strong promotional campaign and pre-release buzz, the film has failed to translate this hype into consistent box office numbers. After its release, Devara opened to strong numbers, collecting a decent ā¹35 crore on its opening day. However, the film experienced a noticeable dip in collections as the weekend progressed. By Day 5, the movie had earned only ā¹12 crore, showing little growth from the previous dayās collections. This lukewarm reception is surprising, given Jr NTRās star power and the expectations surrounding the film. While ā¹12 crore in a single day is not necessarily a poor performance, it falls short when compared to the initial expectations for the film. Many trade analysts had predicted that Devara would easily surpass the ā¹150 crore mark within its first week, but with the current pace, those projections seem overly optimistic. Several factors could explain why Devara has struggled to maintain consistent growth at the box office. Letās take a closer look at some of the key reasons: One of the primary reasons for Devaraās underwhelming performance could be its mixed reviews. While some sections of the audience and critics praised the filmās action sequences, cinematography, and Jr NTRās performance, others felt that the film fell short in terms of storytelling and pacing. The plot, which revolves around coastal conflicts and revenge, did not resonate with everyone. Some viewers criticized the film for being too predictable and formulaic, lacking the depth that was expected from a director like Koratala Siva, who is known for delivering socially relevant and impactful stories.
